The sound

I love the short clean sound of it compared to the long vowels at the end of he/she or in the middle of they.

Gender neutrality

When I say this, many people ask why I don't use they/them, but to me, they/them still comes with gender expectations. In most people's minds it lies somewhere between he/him and she/her, a liminal state demanding of androgyny . For me, it/its is limitless - it can refer to such a wide variety of things, or even to nothing at all. "It's sunny."; it as an empty subject, devoid of any lexical meaning.

Rejection of the divine hierarchy

When I was little I once played hangman with the theme "animals". My word was "human", and when the people I was playing with guessed this, they were all annoyed at me for "tricking" them. I was confused by this, because it wasn't my intention to trick anyone, humans were animals to me just as much as dogs or elephants. This was when I first began to learn that many people view humans as somehow different and better than other animals. We are constantly making up arbitrary rules for what makes us "human" as opposed to "animal" - we are the only ones who use language and tools, we are the only ones who have art and culture. No matter how many times these ideas get disproved, we just make up new rules. We are so desperate in our desire to find something special, that makes us unique from other animals, that we start excluding other people, especially disabled people, in our quixiotic quest. When I use it/its, it is a questioning of this human/animal dichotomy, and the need to have a set of pronouns (nearly) exclusively for humans, and a set of pronouns for everything else.